I recently conversed with the owners of Exploration People, Melinda Williams and Jennifer Gould. Their expertise in placing talent within the eCommerce vertical enabled our paths to cross quite naturally. Upon reflection of our conversation and the undeniable necessity of strong talent acquisition, it got me thinking: How do recruitment professionals and leadership consultants work together to help companies create an ideal workforce?

Management consulting and recruitment specialists are mutually exclusive; yet, we are in the business of people. These functions are more closely linked than what first meets the eye.

Both work streams are responsible for technical capability; where I am responsible in assessing leadership theory appropriately and using my rolodex of knowledge to prescribe the issue and, with it, implement programming to improve situations, recruiters are responsible for thoroughly understanding the scope of the position as well as the mechanical skill-sets the candidate must possess. Just as the technical components are essential, so too are the relationships that are built along the way. The ability to understand people – truly comprehend motivations, limitations, potential, and possible blind spots – is really where our work comes in.  As I said, we are in the business of people.

We sat down to discuss. I wanted to learn why candidates – from the lens of recruiters who have dedicated time to proper vetting – stay with companies. The results are unsurprising, and business owners will be served well to take note.

Value

Value is identified as one of the three components that must be taken into account for a retention strategy. Jennifer and Melinda are frequently asked by candidates how the companies for which they are interviewing value their people.

Value comes in different forms – from salary to other rewards, and of course, recognition. While wage needs to be commensurate with industry standards, I have found it’s often not about the salary alone. It’s about the culture within the company.

Take this example: person one (1) works for company ABC and earns 20% more than another person, person two (2), who works for DEF. Person 1 is never thanked, seldom recognized, and morale is low. Person 2, while earning less, is regularly recognized by their boss for a job well-done, is trusted to accomplish the work, and is appreciated for who they are and how they contribute to the company. Unsurprisingly, they are more motivated to come into work, and the 20% difference in pay is a moot point.

Companies need to be able to answer these questions in the interview process:

1. How is change handled and communicated?

2. What is the corporate culture? Not the marketing words associated with mission and vision, but what are the actual values of the people within?

3. What type of recognition and rewards can be expected?

Growth

In my climate assessments, a key piece of feedback received is about upward mobility. What is the path to further achievement and what potential is there for growth? Without these discussions being held regularly, professional paths are ambiguous. This leaves employees feeling bored or “stuck” and limits longevity.

Companies may have grand plans for an employee, but if they aren’t discussed, documented, and action-oriented, the employee may leave never knowing there was the positive intent.

Regular reviews must be a part of the business framework; not only to discuss performance but to discuss potential and professional development. Further, feedback doesn’t always need to be scheduled. Encourage managers to speak with team members about aspirations and performance regularly. This allows corrections to be more fluid and enables plans for the future to be actualized, not just discussed.

Autonomy and Flexibility
In saving the best for last, Melinda and Jennifer find independence and flexibility to be the most common theme that is discussed with candidates. A common mistake that managers make is to keep their grip too tight. Instead of empowering employees, they think their control will produce better results. (This micromanagement can, and should, be undone!)

A common fear that candidates possess is whether or not they will be trusted to do their jobs. This goes back to the cultural framework as well as the coaching and self-awareness that is needed for managers.  If the person is a top performer but is never allowed to work from home, and this is something that adds value to their life, employees will feel mistrusted, and this leads to an absence in motivation. Giving a good employee space and flexibility to do what they were hired to do speaks volumes.

A Strategic Combination
The recruiter’s new reality? A desire to place candidates in workplaces where cultures are encouraging, dynamic, and free of toxicity. To me, these means the necessity to invest in organizational development, and personal development has never been higher. The interconnectivity between recruiters and leadership consultants, too, is an apparent fit. How I support people within organizations to become the best versions of themselves contributes to the overarching retention strategy. If we can correct fundamental issues, such as the aforementioned top three, candidates will be eager to evolve with their company. The people companies seek, and Melinda and Jennifer look diligently to uncover, will be a very worthwhile investment.

As such, the power-packed approach of engaging the right talent – Melinda and Jennifer’s part – and enabling candidates’ success through organizational change and development – my part – is undoubtedly well-aligned.