Research shows that leaders can use feedback from 360° review methods to understand and improve behavioral tendencies. Feedback is, after all, a powerful way to capture the scope of perspective about an individual (which may or may not be favorable). However, the opportunity lies in what people -- or better yet, the organization -- chooses to do with that feedback. 

There is a surprising set of data that shows underlying flaws with how these 360° reviews are being utilized and facilitated. Regrettably, most companies are missing the mark. Corporations that opt to forego regular performance discourse throughout the year, and instead rely solely on the annual review for an overarching picture of one person, can be misleading. The absence of consistent discussion about behavior and performance creates a black box; what will people say about me this year? Over time, employees and managers alike start to begrudge the process and disregard the results. What was meant to be used as an educational tool has instead turned into a villain.

Thus, it is not necessarily the tools corporations use for employee feedback and performance assessments, but rather the foundational expectations that are set. 

If you use a 360° tool, evaluate the internal perception of its worth. Are people afraid of it? Dread it? Think it’s the best thing since sliced bread? Regardless, you must consider the below in order for the process to be effective. 

It is imperative to: 

1) Have a plan in place for post-review feedback in order for said feedback to be acted upon and used. Without a plan (a coach, journal installments, 1:1 meetings, etc.) information is likely to only be received and never acted upon. Without effort, there will be no behavioral change.

2) Have a standard practice in place to ensure a) response confidentiality and b) standards of conduct. At times, feedback may not be authentically provided if staff believe their responses will come back to "haunt them" later on. Further, a review of another person is not the time to hash out personal conflict. All team members must understand this distinction or results will be skewed.

3) Make sure top leadership does not downplay its validity or importance. Without leadership backing the process, it's a waste of time. Not only is it time-consuming and costly, but it's also necessary to have a trained individual assessing the information, helping extract positive feedback (not just negative feedback that could possibly overwhelm and alienate the recipient). 

It’s also essential to be clear about the purpose of the 360-degree review while also coaching the staff on what to expect from the process. It's been found that the best 360 assessments focus on talents and capabilities first, prior to delving into areas that need improving. These are all components that assist in making the review process more beneficial and allow leaders to learn, as well as fine-tune their behaviors and attitudes. 

Unsure of where to begin with how to effectively get and give feedback? It may be time for a cultural climate temperature!