There’s no shortage of problems in business. Whether it be with a product, a person, or a service line. And what must meet problems? Solutions. With lackluster numbers of women and minorities in leadership positions across the US, a solution we have turned to is diversity training. And while I agree that education is indeed a strong tool for changing behavior, we must be wise in how we approach teaching essential concepts. Regrettably, some training(s) — with antiquated approaches — can offer short-lived solutions to an ageless and rampant problem. 

Researchers have been examining whether people who undergo training shed their biases. In fact, this has been researched for over 90 years in thousands of studies. It turns out that diversity training can indeed elicit people to respond correctly to questionnaires about bias, but those right answers are soon forgotten – in as soon as a day or two. What’s more, studies suggest that this training can activate bias.

Regardless of the not-so-compelling data for diversity training, many companies participate (nearly all the Fortune 500, for example). What gives? Why is diversity training contributing to the problem? For starters, three-quarters of training use negative messages– drawing upon figures around lawsuits and large settlements in their training. The idea is that fear will motivate. And guess what? Just as in management, threats or “negative incentives” do not encourage people to listen to the message at hand.

Another reason your training may be missing the mark? Making the training a requirement. The general response to compulsory courses is met with anger and resistance and actually makes animosity grow toward other groups after these sessions. Further, and this is even scarier, when corporations require training, an inverse reaction occurs: Minorities in leadership positions decrease. 

Being a leadership consultant means I bet my livelihood on the efficacy of leadership education (which includes many facets of DEI knowledge). Including tidbits like this. If your consultant or training group incorporates damning facts about the risk to the bottom line if you do not participate in diversity training, keep looking. This is not the motivation your teams need. Further, if you sign up for diversity training and make the training a requirement, think again. While it may seem counterintuitive to not make it mandatory, rely on data to steer you in the correct direction with your DEI efforts. Studies show that optional training is associated with an increase in women and minorities in leadership positions.

Now that you’re clear on the things not to do in diversity training, what type of education should your sessions include? More to come.