Virtual teams will soon simply be called “teams.” Yet, and unfortunately, the extent to which virtual teams are utilized in corporations has exceeded the research done on the topic. Virtual teams consist of an interconnected group – this interconnectivity comprises shared goals or expected outputs from organizations. Virtual teams are dispersed throughout the nation, or world, and this trend is increasing as globalization continues to prosper. RW CultureWizard (2016) completed a survey consisting of 1372 business respondents from 80 countries; 85 percent of the participants worked on virtual teams. 85 percent! The extent to which virtual teams are prevalent points to the necessity of continued support for managers, and employees alike, under this virtual framework.
I recently spoke with a peer who was promoted several months ago. She shared with me her new manager is unaccustomed to managing from afar. In fact, the notion of managing a virtual team member is as foreign to him as the German language is to me. This points to the reality that managers who are being asked to manage virtually need just as much advice and/or coaching as the team members who are virtual.
There are a lot of benefits of virtual teams. Geographic variation can contribute to less time in transit for client travel (think of territory allocation), diversity in teams increases creativity and problem solving (interested in the literature?), and productivity can increase due to time zone variation.
But, I would be remiss if I did not mention the disadvantages. Team engagement can suffer as a result of less frequent communication, disjointed (non-media-rich) narratives, damaged trust due to miscommunication, confused staff responsibility, minimal empowerment, and managerial-staff conflict.
At the root of it all? Communication. If you have been managing a virtual team, take a moment to reflect with me. What cadences do you have in place to communicate with each team member? What is the frequency? What process ensures communication among team members (needed for camaraderie and collaboration)? Now, what is the intent of those meetings? Is each and every conversation goal-oriented and work-specific? Or do you work diligently to incorporate the development of “human stuff” -- AKA interpersonal relations?
Each and every team is different; thus, I cannot say the issues you face are going to have a similar resolution as another group. What I can say is this: even researchers are busy getting to the theoretical undertones of what makes a virtual team effective. Do not despair, there are plenty of tried and true ways to work in a virtual environment. A couple of my favorites include (a) leveraging technology wisely, (b) putting your people first, and (c) understanding the necessity of unifying your team.
The best approach to understand what challenges you face require gathering information – this is true for both virtual and non-virtual teams. Knowing where you are – comprehending challenges, opportunities, and perception — will give you significant insight into blind spots, areas for improvement, and empathy for the challenges virtual team members face.
An area research has identified to be relevant for virtual management is the behavioral profiles of those who lead virtual teams. Since these managers must counteract the absence of a face-to-face dynamic, his or her ability to be even more engaged (and engaging) becomes front and center. The ability to facilitate member engagement, appreciate cultural diversity, and build trust, are paramount. Remember, media-richness is not on your side. Utilize tools that are the next best thing e.g., video chat and group discussion forums. If this is all too new, let’s come up with a plan. If you are facing some challenges within your virtual team, we can tackle one at a time to verify team alignment and maintain accomplishment.